Aug 19th 2022

15 Stats to Convince You to Update Your Website

Improved conversion rates, better engagement, and happier customers can be the direct result of an optimized and compelling website. But how do you know it’s a worthy investment? What’s the data say?

You don’t have to take our word for it. We’ve assembled a small army of statistics below that support the idea that a website redesign has a direct relationship with all of the facets of your online business.

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Usability and Design Go Hand-in-Hand

When you redesign your website, make sure to pay attention to what the customer experience is like on the other end. Access your site as if you were the consumer. Oftentimes, if a site is too slow to respond or has too much information, your users will just end up leaving. Take a look at these stats below to show just how important the user experience is to your customers:

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1. First things first: 64% of users prefer to view something beautifully designed rather than simple and plain.
2. 73% of users strongly agree that content must “display well” on the device.
3. Around 80% of users will leave the site if it doesn’t hold their attention.
4. If there is too much content or the content of the current page is too long 41% will stop engaging.
5. 46% of all website visitors pointed out that a “Lack of Message (can’t tell what a company does)” is the main reason that they would leave a website.
6. Over 79% of all digital engagement happens through mobile: make sure to take the time to have a fully responsive web design in place if you don’t already.
7. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website. Will they stay or will they go? 

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Content is Crucial

In 1996, Bill Gates proclaimed that “content is king” in the age of the Internet. Once you make the first impression with your design, you need to give your customers valuable information that posits you as a credible source.

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1. When asked about “must have” content on a B2B website, respondents pointed out that sales and product information was essential: this information usually included Pricing (78%), Shipping (62%), Product Reviews (52%) and Details about Technical Support (47%).
2. 38% of people will stop engaging with a website if the content is unattractive
3. Users spend an average of 5.59 seconds looking at a website’s written content. So you must have clear and captivating content. 
4. Small businesses that blog get 126% more leads per month than those that don’t.

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Personalization is the Future

Whether you’re thinking of a brick and mortar store, your main page of your website, or your blog, making your business personal and relatable is the best way to improve your conversions and customer engagement. If your website doesn’t make the connection, an update is in store. But don’t take our word, check out the research below to see for yourself.

1. 70% of millennials are frustrated with brands sending irrelevant emails. 
2. 84% of consumers say being treated like a person, not a number, is very important to winning their business.
3. 71% of consumers feel frustrated when a shopping experience is impersonal.
4. 70% of consumers say a company’s understanding of their personal needs influences their loyalty. 

User friendly and captivating design, useful content that reels people in, and a personalized experience are key to a great website or application. With help from TechPeer, you can update your site to improve the customer experience and gain better engagement, which can have a significant impact on your bottom line. Click here to contact us for more great tips and information regarding how to elevate your digital presence.